Blue Giraffe Inc: Badge Design

Sometimes a job comes along that's just wildly different than your norm. This project from Blue Giraffe Inc. was one of those, a super fun challenge and we're stoked on the result. It's not every day we draw giraffes...

Design brief:

A giraffe screenprinting and to make sure it didn't have a childish appearance. The biggest challenge here is that a giraffe is super tall and has short strange legs. This creates a composition and logical challenge.

Solution: 

Focus on the giraffe head and include screenprinting elements, in particular, the giraffe neck tearing through the screen. This gave the composition visual interest, hierarchy, depth and dynamics. 

Thoughts: 

We draw a lot of animals around here, most of which are filled with action and intensity. This one had none of that to use as design cues, a completely different style and concept for us. Stoked as hell with the final result. 

Blue Giraffe Inc Badge

Blue Giraffe Inc Badge Black and Grey